Dukkan CollectiveSkills
Book Design, Apparel Design, Multimedia Design, Branding/Identity, Research, Graphic Design
Team
Basem Tash - Designer
Zoë Pulley - Mentor
Nicolas Borel - Mentor

How can nostalgia and the sense of the familiar be reimagined through contemporary creative practices and spaces?

Dukkan is a multidisciplinary collective dedicated to cultivating and celebrating the visual culture and artistic expression of the MENA/SWANA region. Inspired by the essence of a traditional dukkan—a shop offering an eclectic mix of goods and services—this project translates the concept into a dynamic platform existing across tangible, digital, and conceptual realms to spotlight Arab creativity.

At its core, Dukkan explores themes of memory, nostalgia, playfulness, and language, using them as touchstones to produce and curate works that reflect the Arab experience. Through an exclusive subscription program with quarterly releases, the collective offers unique publications, merchandise, and limited-edition memorabilia. Like a traditional dukkan, its offerings are varied and seemingly disparate, yet unified through cohesive visual branding, storytelling, and identity. For its first release, Dukkan foregrounds nostalgia with “The Aftertaste of Childhood”—an exploration of the lingering sensory, emotional, and cultural imprints of early experiences. This theme examines how moments—flavors, sounds, objects, images, etc.—shape our identities and continue to resonate in today’s creative landscapes. 

By rooting its concept in collective cultural threads, Dukkan creates a space where Arab creatives can showcase, celebrate, and connect. This evolving archive honors the past while building a vibrant, inclusive future for Arab artistic expression.



The Good Morning Archive/أرشيف صباح الخير - Turning digital traditions into tangible moments. Share a laugh over cherished WhatsApp Good Morning messages in our curated photo book. ☕📖


The علكة Tee - Wear the nostalgia of going to the دكان with our gum-inspired t-shirt. Unwrap nostalgic memories, available in both black and bubblegum pink. 🍬🫶🏼


Dukkan Sounds - Vol. 1/اصوات الدكان - المجلد الأول - Immerse yourself in the beats of our selected genre of the month and get the vibe of Mama's mixtape on a whole new level with our sticker-packed playlist experience. 🎶💽

©2025basem tash - portfoliodesigned with love.