- MTRNM
- &KILN
- Dukkan Collective
- Fanan (UX/UI Case Study)
- City Snippets
- Sufism
- An Ode to Amman
- On Home/عن البيت
- Bouba/Kiki
- Etel @ MoMA
- Copyquette
- Spread by Fig Tree
- Makhtoum
- ADW/P27
✦ Photography
✦ Misc. Work
Resume
Logo Design, Branding/Identity, Graphic Design
Basem Tash - Designer
Designed the logo and overall branding/identity for a budding made-to-order grazing spreads business based out of Toronto, Canada. The client was looking for a design that wasn’t too abstract or too detailed while still representing their services in a visual way. When it came to colors, the client was looking for something leaning more towards pastel and neutral tones. To achieve this, the color range used was derived from different cheeses, meats, fruits and flowers that one would typically find in a well made charcuterie board. For visual consistency across web and print outputs, different elements from the logo were derived for story highlights, posts, tags, etc.